MAD Parcours 2025

From Wednesday, November 12 to Saturday, November 15, MAD Brussels presents MAD Parcours – Downtown Edition, an event that celebrates the vibrant and diverse creative spirit of Brussels.

For the second year in a row, the MAD Parcours will take over the heart of Brussels, with the mission of highlighting fashion and design creators and brands based in the capital. Over the course of four days, visitors will be invited to explore the city center, map in hand, discovering local talent in fashion and design. Each location becomes a stop on this urban journey, as shops, studios, galleries, showrooms, and unexpected spaces open their doors to the public. Whether you're a passionate fan or simply curious about fashion and design, you’ll have the chance to meet the people behind Brussels’ creative pulse, and maybe even find a unique piece just in time for the holiday season.

This year, the parcours will feature tailor-made thematic routes, allowing visitors to personalize their experience based on their interests. Whether you’re drawn to collectible design, intrigued by artisanal craftsmanship, passionate about jewelry, or in search of sustainable and upcycled fashion, each curated route offers a deep dive into carefully selected creative worlds.

The event offers an immersive experience across Brussels through an interactive map accessible via QR code (or a printed version for the nostalgic), inviting everyone to wander freely from one space to the next. But the MAD Parcours is more than just a creative trail: it’s also a catalyst for connection between emerging talents, established names, local venues and the general public. By encouraging dialogue, unique collaborations, and exclusive discoveries, the event brings a fresh wave of creative energy to the city center, reaffirming the vitality and uniqueness of the local scene.

This initiative is supported by Entreprendre Bruxelles, Local Guide and the Alderman for Economic Affairs.

PARTICIPATING LOCATIONS AND DESIGNERS

In total, no fewer than 50 addresses can be discovered, each highlighting Brussels-based fashion and/or design creators. Among them:

//gaggarin// x Mona Heylen’s – Mesence ; 99REASONS x Stan Vrebos, Sarah Van Overstraeten, Kimvuama, Brian Cuadrojas, Élise Deubel & Studio Wolfs ; B-collective x Ariane van Dievoet, Pierre-Yves Morel, amgs textile design studio & Harold Fallon ; Carrefour des Arts x Sarah & Charles ; Cloud Seven x Joffroi Amaral, Deborah Bowmann, Eleonore Joulin & Valentin Souquet ; Galerie Christophe Gaillard x Toufan Hosseiny & Anne Marie Maes ; Conni Kaminski x An Vandenberk I This Is No Disco & Conni Kaminski ; Continental - Creative market, hub & café x Genre tu vois ?, Clay and fire, Odraz, Alga Jewelry, Unaruna Jewelry, Imasa, Ksaar, 38 chambers, On view, Kaban, Mo9nde & Alain Mukendi ; Diito Dansaert x paulineplusluis ; ella de lestrē ; Els Vansteelandt Jewellery & Art x Louise Brodsky ; Espace Charles Haumont x Atelier Lazuri, ADN STREET°. & Strange Inner Worlds ; Flash Capsules x Polère ; Gallery Sofie Van den Bussche x Savvy Interior Design ; Halles Saint-Géry x Jean- Paul Lespagnard, Conni Kaminski, Julie Menuge, Natacha Cadonici, Théo Auquière, You Huize & Madeleine De Mey ; Hotel Amigo x Marta Rachlewicz ; IssI Project x Hilde De Windt & Si Bollé ; K A Z A R x Chateau Resort & amgs textile design studio ; KAAI Bags Brussels x Juliette Leone ; Kat en Muis X The Girls x Hélène del Marmol & Eloïse Bonehill de Hemptinne ; La Boutique Voltaire Bruxelles x yurs ; MAD Incubator x Anna Tou, Aurélie Defez, Chateau Resort, UCEDO, Eunji Oh, Louise F.M. Huyghe, Louise Verstraete, paulineplusluis, Stan Vrebos, Studio Wolfs & Renue ; Maison Dandoy Galeries x Jord Lindelauf ; Manneken Pis x Win for Life - Nationale Lottery & Kasbah Kosmic ; MOK Bxl x Chloé Billiet ; MOON studio x Nelle Demesmaeker ; NOJ x Aurore de Heusch, UCEDO, Clémentine le Guerec, Emmanuelle Rohrlich, Juliette Leone, Linda Jousset, Sophie Gheeraert, Sylvie Jousset & Ottilia studios ; oolong x peterselie ; Oxfam x Sophie Seyli, Valerie Leisdovich, Jean-Michel Verlinden, Maissane Djebli, Axelle Scheidtweiler & Jade Goossens ; PROJECKT x Eric Croes ; Rempart44 x Joe Sterck ; Resyne x Cru atelier ; Retro Reset ; Rumeurs x Anne Germe ; Simone Official x Louise Richard, Olivia .P, Helen Vantroyen & JG Studio ; smell stories x Ulrike Siemer ; Zangra x KVP textile design, Studio Arthur Halbique, Anna Tou, Chateau Resort, Inner Design & Ka Pai Studio ; STIJL x Jean-Paul Knott ; STIJL Men x Jord Lindelauf ; Studiolo x Louise Richard ; The Dominican x Charlotte Beaude & Olim ; Underwear x FOR THE NOW & LERRY Ceramics ; Valérie Berckmans x 40Minutes ; vetro x Margot Van den Berghe ; VÊTUE x Mira Van Den Neste ; Voort x Velvet x Frizbee & Zwangere Guy ; W44 Creative Lab x Elisabeth Woronoff & Analepse ; Yves Winegallery x Saskia Shutt.

pRATIcal information

Dates & opening hours : 

• Wednesday, November 12, 2025 (Opening Night & Late Opening): 12:00 PM – 9:00 PM 

• Thursday, November 13, 2025: 12:00 PM – 6:00 PM
• Friday, November 14, 2025: 12:00 PM – 6:00 PM
• Saturday, November 15, 2025: 12:00 PM – 6:00 PM

Location: The MAD Parcours unfolds across a concentrated area in downtown Brussels, including the Dansaert and Sainte-Catherine districts, with extensions toward Bourse and De Brouckère.

Price : Access to the MAD Parcours is completely free and open to everyone, regardless of gender, gender identity or expression, origin, socio-economic background, or physical ability.

More info? MAD Brussels will remain open throughout the event, offering an information point to help guide you and answer any questions you may have. Visit MAD at Place du Nouveau Marché aux Grains 10, Nieuwe Graanmarkt 10, 1000 Brussels.