To ensure the success of a brand or project, MAD gives designers the key to unleash their creativity and commercial potential.
The business unit relies on the entire fashion and design ecosystem in order to provide brands with the best expertise and facilities according to their needs. Our network is both public and private. It is made up of (inter)national actors and service providers in many fields (ecodesign, digital, commercial, marketing, financing etc).
We help creators and entrepreneurs to define a sustainable business model in the early stages of their activity, offering solutions in financing, product development, manufacturing, sales as well as digital awareness and future branding.