MAD Parcours

From November 14 to 16, 2024, MAD Brussels is organizing MAD Parcours - Downtown Edition, an event celebrating Brussels' creative essence in all its diversity. Visitors, equipped with an interactive map, will explore the streets of the city center to discover the work of Brussels-based fashion and design creators and brands.

For this first edition, MAD Parcours is taking over the city center to showcase Belgian fashion and design creators based in Brussels! Whether you are a fashion and design enthusiast or simply curious, this event offers a unique opportunity to discover, meet, and engage with local creators and brands while enjoying a one-of-a-kind shopping experience just in time for the holiday season. This creative energy will bring the city center to life, offering an enriching experience filled with discoveries and interactions, all while supporting Brussels talent in a vibrant cultural and immersive atmosphere in the heart of our capital.

MAD Parcours provides an immersive experience through an interactive map accessible via QR code, allowing visitors to easily navigate between the various participating locations. This event goes beyond a simple creative stroll; it also strengthens connections between local creators, shops, and Brussels-based brands by highlighting new collaborations. In addition to fostering exchanges between young creators and established businesses, this initiative boosts sales for local boutiques and revives the city's downtown appeal, while offering exclusive access to pop-up spaces, studios, and private apartments that are rarely open to the public.

This initiative is supported by Entreprendre Bruxelles & Local Guide.

UNIQUE COLLABORATIONS & exCLUSIVE EXHIBITIONS 

MAD Parcours encourages unique collaborations between established brands and emerging designers, transforming Brussels into a true platform for fashion and design expression. Among these collaborations are Diito Dansaert and designer Julien Renault, whose desire to work together finally materializes through this event after years of mutual admiration and exchanges. Collectible galleries will also be highlighted: Grège Gallery will showcase pieces from Atelier Romarin, Desmit Studio, and Iskandar Degouis, completing its collection focused on the beauty of imperfection and the authenticity of materials. For a more intimate atmosphere, collector Jean-François Declercq will exceptionally open the doors of his private Brussels loft for the MAD Parcours, revealing the work of the duo André Jacob through an exhibition seamlessly integrated into his home.

On the fashion side, the iconic boutique Stijl, known for its role in discovering talent, will present the creations of Marie-Adam Leenaerdt in its women's store and host the latest collection from MIPINTA, an emerging designer who reinterprets the codes of menswear, in its men's store. For a complete styling experience, The Dominican Hotel is collaborating with two Belgian creators: jewelry by Sara Esther and ready-to-wear collections by Borrenberghs will take over a suite to offer visitors the luxury of personalized styling advice.

PARTICIPATING LOCATIONS AND DESIGNERS

In total, no fewer than 50 addresses can be discovered, each highlighting Brussels-based fashion and/or design creators. Among them:

Aesthete Kidswear x Tuya Sar; Appart 17 x Sen&Val; BISON 4 x Maxime Mathieu; Britt Van Driessche; Bulthaup x Lou van't Riet; Centre Dansaert Centrum x Saskia Shutt Jewellery; Cloud Seven x Alexis Mazin, Aletelier Falaise, Arpy Gokceyan, Banc de Touche, Bento Architecture, Chloé Arrouy, Corentin Laurens, Cru Atelier, Gilbard, JLBV Studio, Juliette Amigues, Juliette Moyersoen, Lionel Jadot, Malou Raulin, Mathilde Zigante, Maxime Halot, Maxime Mouroux, Raphaël Rizzo, Roxane Lahidji, Sebastien Alouf & Studio Sabibiche; Conni Kaminski; Diito Dansaert x Julien Renault; Els Vansteelandt x Sabine Van Acker; Encré x Marie Vandenwiele; Epsace Charles Haumont Studio x The Z; Flash Capsules x Kasbah Kosmic; Grand-Hospice x Antropique, Isabella Van Wylick, M1XTP3, Vimpelova,& input/output; Grège Gallery x Atelier Romarin, Desmit Studio & Iskandar Degouis; Hatshoe x Julia Mercier; Hotel Amigo x Roseline d'Oreye; Jean-François Declerq x Duo André Jacob & Natalia Brilli; KAAI; KAT EN MUIS x PILA, Marceline & Indee; Kazar x Atelier La Gadoue; La Fabrika x Chateau Resort; La Senne Guesthouse & Coffeeshop x Atelier 1250 Degrés & Zoé Mommen; Lagardere x Bigli; L'Impératrice x Sarah Carestia, Kwalé Hakiza, Adn Street & Abnormal; Local 121x HIER, Rayon Belge, JG Studio, Peterselie, Yurs, Maud Brustein,  Helen Vantroyen, Catalina J, Marie Doutrepont, Seraphina the Label ; MAD Incubator x Anna Tou, Aurélie Defez, Chateau Resort, Constant, Eunj Oh, Louise Huygue, Louise Vestraete, Paulineplusluis, Ucedo & Renue; Maison Dandoy x Anna Tou; Natacha Cadonici x Leto, Marie le Lorrain, Olivia Hainaut, Belle Callie; NOJ x Peterselie; Nymfavintage x Le mot rose; Opulent Origins pop-up x An Vandenberk & This Is No Disco; Oxfam x Christopher Slosse; Prosper x Manuel Leromain; Quartier Bébé x Combo Toys; Ramon & Valy x Hotel Louis; RARE Brussels x Ahmad Misho, Danshi Zen & Noureddine Zouagui; Rempart 44 x Olim, Avandi, Lucas Van Hiel, Robin Berrewaerts and James; Rumeurs x Design for Resilience; Saint-Martin Bookshop x Evelyn Vanoverbeke; Smell Stories x Margot Van de Berghe; Stijl Men x MIPINTA; Stijl Women x Marie-Adam Leenaerdt & espèces; The Continental x Boucle d’or, Odraz, Alga Jewelry, Baud, Cousons Cousine, Herd, Imasa, Studio Virgule, Quantième, High lovers club, 38 chambers, Ksaar, Stella Ciobanasu, Tajan, Harira design & My Candles; The Dominican x Sarah Esther & Borrenbergs; UNDERWEAR x BUCKY; Valérie Berckmans; Vêtue x Méson; Voort & Velvet x Voort Studio; W44 Photo Gallery x Alexander Marinus & ANALEPSE FELT DESIGN; Yves Wine Gallery x Pierre-Emmanuel Vandeputte & Studio Minimètre; Zangra x Emma Cogné; Zeitgeist Office x Helene Del Marmol, Marlies De Clerck, Roxane Lahidji, Slow Studio, Studio Khachatryan & Thibault Huguet.

Practical information

Dates & hours: 

• Thursday November 14 2024 (Opening & Nocturne) : 11:00 - 22:00 
• Friday 15 November 2024 : 11:00 - 18:00
• Saturday 16 November  2024 : 11:00 - 18:00 

Location: MAD Parcours spans an area that includes the Dansaert and Sainte-Catherine neighborhoods, incorporating the Bourse, De Brouckère, and the Galeries Royales de Saint Hubert. You can view the map listing all the addresses directly here.

Price: Access to the MAD Tour is completely free and open to everyone, without distinction of gender, identity or gender expression, origin, socio-economic status, or physical ability.

More info? MAD Brussels will open its doors throughout the event, with an information point at the reception to guide you and answer any questions you may have. Visit us at 10 Place du Nouveau Marché aux Grains, 1000 Brussels.

Any questions? Please contact Clara Goblet : clara.goblet@mad.brussels