MAD Starters

About MAD starters

Each entrepreneur's trajectory at MAD starts with a collective introduction session with our businesses development experts, Cathy Becq & Peggy Acke.

Do you want to start a business in fashion or design, want to know how to get into the market and learn and develop entrepreneurial skills? To receive a tailor-made business advice and support at MAD Brussels, you first need to attend the starters session with our experts Cathy Becq and Peggy Acke.

Register for our next introductory session "How to start your business in Fashion & Design". During such a session you will complete your Pimento Map together with the experts. This tool shows you where you stand with your business project and what your specific bottlenecks and needs are. After this session our experts evaluate whether you can start a coaching program at MAD Brussels.

Register for our next session here!



Cathy Becq has been mentoring and advising startups, entrepreneurs and small businesses in art, culture and creative sector for over 20 years. She's been an entrepreneur, a CFO, a board member. 

Her multi-layered background has fed her original approach. She applies techniques from the entrepreneurship (Empathy Map, Value Proposition Design and Business Model Generation canvases,…), business, life coaching. Her approach is based on trends watching for the companies that she mentors, with the aim to enlarge their vision on strategic challenges. She is helping any business that wants to rethink its strategy and organization, by giving them the right business support in order to be better equipped to build a strong and sustainable future.


Peggy Acke is a  business strategy coach with over 20 years of experience in the fashion and design  industry.

She joined MAD in April 2019 as business advisor. Her main duty is to coach starters and entrepreneurs in Fashion & Design. With 20 years of experience in Fashion she is skilled in development, communication, sales, marketing and business strategies and she is very happy to share her knowhow. Besides fashion & design she's equally passionnate about food, esp. vegan food, being the founder of Carroterie, a vegan traiteur that was based in Antwerp. Content driven and optimist at heart she believes litterally everything can be done with fun, love & humor.