How to set the right price for your product?

With Astrid Staelens-Lefèvre

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© Alexandra Bertels
24.01 or 26.01
2 sessions in French & 1 in English

Selling your product is a necessity, not a challenge. What if pricing was easy?

During this 3-hour masterclass, led by Astrid  Staelens, you will go beyond our limiting beliefs and thoughts in relation to money. And learn how to set the right price for your product or how in times of crisis, to even increase your prices without fear of rejection. This masterclass aims at getting a better understanding of the mechanisms of sales. 

The masterclass is divided into a theoretical part and a more practical part, with group exercises to help you move forward from your current situations.

Astrid Staelens will give you tips on how to prospect, sell and attract a large number of customers and will answer all your questions about pricing. 



Astrid Staelens-Lefèvre — Sales Business International Development and Podcast Host: We Love Belgian Brands

With more than 20 years of professional experience in fashion (wholesale/retail), a background in digital and a very hands-on approach to the business, Astrid  Staelens launched We Love Belgian Brands - WLBB - in Antwerp to support the growth of Belgian designers. She quickly realized that selling was her strength, and a passion. Since her debut in 2020 as an entrepreneur, Astrid has successfully supported and accompanied more than ten brand in their commercial development: Collectors Club, Sarah de Saint Hubert, Lien Mertens, NDC, Kaai Bags, Les Vraies Filles, Max et Lola, Kunoka, Ludovic Lunetier, Doriane Van Overeem....

In addition, We Love Belgian Brands is also the first podcast about Belgian fashion since June 2022. With this podcast, Astrid gives the microphone to all the actors of the sector (designer, agent, commercial director, journalist, buyer) in Dutch and French.
She regularly leads webinars, conferences or workshops on "Benelux commercial realities in fashion", "distribution channels in fashion", "selling and how to be sold in the competitive fashion sector", or "how to define your sales speech". Her favorite sector is indeed fashion. Unstable, demanding, fluctuating, and extremely competitive, fashion is a perfect playground to feed this workshop with many concrete examples.

Astrid  Staelens is a 39 year old Frenchwoman, who has been living in Antwerp for almost 15 years.  She is the mother of two children and is enthusiastic about the creative richness of Belgium, both in French and in Dutch.



  • Session in French  Tuesday 24 January from 9:30 to 12:30 OR from 14:00 to 17:00
  • Session in English  Thursday 26 January from 9:30 to 12:30
  • 15 places/session
  • Language: French or English depending on the session you choose
  • Free entrance 
  • Address: MAD, Home of Creators (Place du Nouveau Marché aux Grains 10 - Nieuwe Graanmarkt 10, 1000 Brussels).


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